E-Commerce Guide to Help SMBs this Black Friday 2016
There is the challenge of competing against the larger companies for SMBs when it comes to e-commerce especially during the Black Friday Weekend sales holiday. Since the SMBs are not able to sustain the huge price cuts and deals, they are not able to compete fairly with the larger companies. However, this is not a reason as to why an SMB should not participate in the Black Friday Weekend. There are strategies that the SMB can use to make sure that they are noticeable during the Black Friday Weekend. For you to be successful during the Black Friday Weekend, we have here strategies that you can implement.
The optimization of the email strategy is the first thing that you must ensure. Most of the marketers generate leads using email marketing because it is an effective marketing tool. This is why you should start sending out emails in advance to create a countdown until the sales begin. If you are able to personalize these emails, the better it will be for you. There is targeted email marketing that ensures the personalization of emails. For you to get useful information that you are going to use to personalize the emails, you must observe the purchase history of the customers as well as their behavior.
Spreading the sales over a long period of time is another beneficial strategy you could use. This is because you will be creating excitement and customer awareness at the same time and this will benefit the SMB at the end of the day. This will also shield the company from sudden rush orders over a short period of time that the company is not able to fulfill on time. Selling through online marketplaces is another strategy that you could implement this Black Friday Weekend. The largest percentage of the retail market is owned by the online marketplaces and if you sell on this platforms, you are going to get higher level of sales. Credibility and trust are some of the benefits you will enjoy if you sell on these platforms for the SMBs that are not popular.
You should be proud to be small even though you are striving to grow. Larger companies offer mass production and most of the customers are shying away from this. This is why you should be proud of the small size because customers are now more interested in the niche items and exclusive products. All types of devices should be accommodated on the site. The reason for this is because the customer is likely going to research on the product first before making the purchase decision. The site should make sure that from the product images to the checkout is responsive. For the SMB to stay competitive, it is advisable that you focus on m-commerce as it takes center stage this Black Friday Weekend.